The Hero's Journey | Jordan Yaklin | Phoenix Performance Coaching
Free Live Workshop · July 15 · 7 PM EST

Men 35-45 With Desk Jobs: The 3-Key System to Lose 30+ Lbs Without Giving Up Gaming

Even if you've been sedentary for years and feel like your metabolism is broken. Even if you've tried everything and failed every time. Even if your schedule is packed and you don't have time for a complicated program.

Wednesday, July 15, 2026 · 7:00 PM EST · 6:00 PM Central · 4:00 PM Pacific · Live on Zoom

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Wednesday, July 15  ·  7 PM EST  ·  Free

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Workshop Details

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Date
WednesdayJuly 15, 2026
Time
7:00 PM EST6 PM Central  ·  4 PM PST
Format
Live ZoomVery limited spots
Host
Jordan YaklinPhoenix Performance Coaching
90 minutes. Free. Built for men with desk jobs and real lives.
What You'll Learn

Here's Just a Fraction of What You'll Learn

The 3 arcs covered inside the workshop:
01
Arc 1
The Origins Arc
The Problem

Every program you've tried has started you at maximum capacity — full gym five days a week, cut the carbs, track everything, starting Monday. That's exactly why it failed.


The Framework

The Origins Arc builds your floor first — a sustainable baseline that fits the life you actually have and holds even when things get hard.

02
Arc 2
Hero Arc
The Problem

Aggressive restriction and maximum effort trigger metabolic adaptation. You plateau. You burn out. You restart — again.


The Framework

The Hero Arc uses deliberate progression — small increases at the right time — so your body keeps responding instead of adapting against you.

03
Arc 3
Maintenance Arc
The Problem

You're measuring success by outcomes you can't fully control — the scale. The moment it stalls, motivation disappears.


The Framework

The Maintenance Arc builds identity-based consistency — so you stop being the guy trying to lose weight and start being the guy who handles his health.

Is This You?

Check Yes If This Is You

  • You're a man between 35 and 45 with 30 or more pounds to lose.
  • You have a desk job and spend most of your day sedentary.
  • You game, you enjoy it, and you don't want to give it up to get healthy.
  • You've tried diets and workout programs before and been burned every time.
  • You're finally ready to stop restarting and build something that actually holds.

Client Spotlight!

Kristin

Kristin

Packed on over 10 lbs of muscle and started her muscle mommy arc!

Kyle

Kyle

Lost over 70 lbs and is a national-level Judo competitor

Bill

Bill

Lost over 50 lbs and flew a jet pack!

Jordan Yaklin — Phoenix Performance Coaching
Phoenix Performance
10 Years Coaching
80 Lbs Lost
Your Host

Meet Jordan Yaklin

Jordan Yaklin is an online health and lifestyle coach who has spent 10 years in the fitness industry — and 80 of those pounds on his own body.

On paper: Master's in Exercise Physiology, Bachelor's in Exercise Science, PN1 certified, 10 years training professional athletes, high school athletes, and 500-plus 1:1 clients. Worked in medical-grade testing — DXA, VO2 max, RMR — and ran an OsteoStrong franchise.

In real life: a guy who felt like an NPC in his own story for too long. Who sat at a desk, gamed at night, tried all the standard fitness advice, and got burned by most of it. Who finally figured out that the formula had to fit the life — not the other way around.

"It is not you. Every formula you've been handed was designed for someone else. That's what we're fixing today."

Jordan Yaklin  ·  Phoenix Performance Coaching
Live Attendee Bonus

Show Up Live. Walk Away With This.

Jordan Yaklin
★ Live Attendees Only
The 1-Year Beginner's Roadmap
$197 Value — Free for Live Attendees Only

Jordan's complete onboarding resource: meal prep and shopping guide, 40 high-protein recipes, a 2-week starter kit, 170+ printable workouts, an example meal plan, and a sleep guide. Yours just for showing up live.

Available only to those who attend the live workshop.

The Hero's Journey

Wednesday, July 15, 2026  ·  7:00 PM EST
This is the exact system Jordan uses with every coaching client.
In 90 minutes, you'll have the full framework. What you do with it is up to you.

July 15, 2026 · 7:00 PM EST · Free · Live on Zoom · Very Limited